Eight out of ten UAE residents say they trust the recommendations of family and friends over traditional advertising. A new study shows social media is also one of the most trusted formats at 74%, just behind editorial content, such as newspaper articles, which came in second. The Nielsen Global Trust in Advertising Report showed that trust in Radio and TV advertising has increased to 67%. Nearly three quarters of UAE respondents trust branded websites, up 2% from 2013.
UAE President arrives in Slovakia on working visit
UAE President His Highness Sheikh Mohamed bin Zayed Al Nahyan has arrived in Slovakia on a working visit.
Emirati mountaineer becomes youngest Arab to climb over 7,000 metres
Emirati mountaineer Fatima Abdulrahman Al Awadhi, 19, has become the youngest Arab to reach an elevation of over 7,000 metres and summit Lenin Peak.
UAE stands in solidarity with Japan after deadly earthquake
The UAE has expressed solidarity with Japan after a 7.1-magnitude earthquake shook its southern region on Tuesday, killing at least 13 people, knocking out power to thousands of homes and rupturing roads across the region.
UAE Floating Hospital fits 51 prosthetic limbs for Palestinian amputees
The United Arab Emirates Floating Hospital in Al Arish, Egypt has successfully fitted prosthetic limbs for 51 Palestinian amputees as part of 'Operation Chivalrous Knight 3'.
UAE discusses digital governance, content safety with Meta
The UAE has discussed ways to strengthen their strategic partnership with Meta in terms of digital governance and content safety in a meeting in London.
Dracula
Tame Impala
Shut Up And Dance
Walk The Moon
National Treasure
Drake
