Share your picture of winter, win AED 25,000

UAE residents have a chance to win AED 25,000 to AED 50,000 by taking part in a social media contest.

As a part of the UAE’s winter tourism campaign, #WorldsCoolestWinterChallenge contest runs from December 15, 2020, to January 25, 2021.

The contest has been launched by the UAE Government Media Office and du.

To avail the cash prize, the residents and citizens need to share pictures and videos of their outdoor winter experiences on Instagram and Twitter using #WorldsCoolestWinterChallenge.

#UAE nationals and residents are invited to post snaps of their winter experiences on social media for a chance to win AED25,000-AED50,000. The contest runs from the 15th of December 2020, till the 25th of January 2021, in two phases

— Dubai Media Office (@DXBMediaOffice) December 15, 2020

In line with the ongoing massive winter campaign that aims to highlight #UAE’s hidden gems, the #WorldsCoolestWinterChallenge was launched in collaboration with @dutweets , to encourage the public to share their outdoor experiences in UAE on social media, for a chance to win. pic.twitter.com/oZsTAd66HE

— Dubai Media Office (@DXBMediaOffice) December 15, 2020