His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, took to Twitter on Wednesday to launch the second edition of the country's winter campaign.
The 'World's Coolest Winter' campaign aims to encourage residents and citizens to explore the country’s hidden gems that distinguish each of the seven emirates.
"The goal is for families to gather in our beautiful homeland," Sheikh Mohammed wrote.
The videos, designed by the Dubai tourism board, showcases top tourist attractions such as Expo 2020 Dubai, Abu Dhabi resorts, Fujairah and Ras Al Khaimah beaches and the Hatta dam amongst others.
حملة #أجمل_شتاء_في_العالم هدفها داخلي بالدرجة الأولى .. هدفها عائلي .. أن تجتمع أسرنا في وطننا الجميل ..أن تستمتع الأسر من دبي وأبوظبي بجمال رأس الخيمة والفجيرة ..وأن تقضي الأسر من بقية الإمارات أجمل الأوقات في منشآت أبوظبي ودبي السياحية العالمية ..نريد للجميع أن يستمتع بالإمارات pic.twitter.com/K5y2b4f1ob
— HH Sheikh Mohammed (@HHShkMohd) December 15, 2021
UAE strongly condemns terrorist attack on Kuwaiti border posts
UAE, Russia discuss bilateral relations and regional challenges
Etihad Rail marks milestone by transporting first freight of Nissan cars
UAE mediation results in release of 386 prisoners from Russia and Ukraine
UAE sends more food supplies to Gaza as part of Humaid Air Bridge
