81% of parents in the UAE take advantage of back-to-school deals, a new YouGov survey has revealed. According to the report, 88% of parents with children attending public schools took advantage of such promotions. 51% prefer known brands that are discounted or reasonably priced. The data also suggests Emirati parents are more brand-driven with over 35% claiming they buy a specific brand regardless of price versus 20% of expats.

UAE respond to several missile and drone threats on Saturday
Abu Dhabi fighting two fires caused by missile debris, five injured
Abu Dhabi Police handle 117,000 reports during unstable weather conditions
More unsettled weather expected across UAE
UAE air defences intercept 6 missiles and 9 drones on Friday