81% of parents in the UAE take advantage of back-to-school deals, a new YouGov survey has revealed. According to the report, 88% of parents with children attending public schools took advantage of such promotions. 51% prefer known brands that are discounted or reasonably priced. The data also suggests Emirati parents are more brand-driven with over 35% claiming they buy a specific brand regardless of price versus 20% of expats.

Sharjah Police foil two cocaine smuggling operations, seize 17kg
UAE 'an exceptional model' in developing AI policies, says Omar Al Olama
Sheikh Mohammed honours Egyptian professor with 'Great Arab Minds' award
UAE announces $550 million for UN’s 2026 Global Humanitarian Overview
UAE bans travel to Mali, urges nationals to return