#DubaiDestinations summer campaign sets record with 50 million views

Dubai Destinations' summer campaign, which was aimed at spotlighting what makes the city truly exceptional all year round, has crossed 50 million views on social media in just two months.

It recorded over 3.3 million social media engagements across various platforms, and saw some of the city’s most accomplished influencers, photographers and animators coming together to create compelling content to capture Dubai’s distinctive summer vibe.

A series of interactive bilingual guides helped people discover vibrant hotspots in the city and create memorable moments with family and friends.

From summer camps to top-rated getaways, to theme parks, to world-class sports and physical fitness facilities, to top culinary experiences, it had something for everyone from across the world.

Following 2 months of spotlighting Dubai’s exceptional summer destinations, the summer phase of the popular #DubaiDestinations campaign concluded today, generating record engagement and response among the audience. pic.twitter.com/s2ckr4qHDX

— Dubai Media Office (@DXBMediaOffice) August 22, 2022

Shaima Al Suwaidi, Director of Brand Dubai, highlighted how the city “is one of the world’s leading tourism destinations, welcoming 7.12 million international visitors in the first half of 2022”.

Launched by the Dubai Media Council under the directives of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Chairman of the Dubai Media Council, the year-long campaign showcases how Dubai is a city for all seasons.

The next phase of the campaign, highlighting Dubai’s top-rated experiences during winter, will be launched later this year by the Dubai Media Council.