Dubai Duty Free sales hit $1.94 billion in 11 months

Dubai Duty Free has announced its sales reached $1.94 billion by the end of November 2024, putting it on track to exceed its $2 billion target by the end of the year.

According to a statement, its sales in November alone reached $205.67 million, making it the fifth best month ever in terms of performance compared to the record numbers recorded by the market in December every year, which coincides with the celebration of its anniversary, when sales are usually high.

November 30 set a record for daily sales this year at $8.46 million.

“We look forward to achieving more milestones in December, thanks to the tireless efforts of our entire team, and we are confident that with the busy holiday season upon us, we will be able to close out 2024 with strong annual sales figures,” said Ramesh Kidambi, CEO of Dubai Duty Free.

Perfume sales reached $362 million, up 10 per cent compared to 2023, while gold sales increased 2 per cent compared to last year, reaching $194.57 million, and electronics sales reached $134 million.