Eight out of ten UAE residents say they trust the recommendations of family and friends over traditional advertising. A new study shows social media is also one of the most trusted formats at 74%, just behind editorial content, such as newspaper articles, which came in second. The Nielsen Global Trust in Advertising Report showed that trust in Radio and TV advertising has increased to 67%. Nearly three quarters of UAE respondents trust branded websites, up 2% from 2013.
Sheikh Mohammed honours Egyptian professor with 'Great Arab Minds' award
His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, has congratulated Egyptian professor Abbas El Gamal for winning the Great Arab Minds award.
UAE announces $550 million for UN’s 2026 Global Humanitarian Overview
Under the directives of President His Highness Sheikh Mohamed bin Zayed Al Nahyan, the UAE has announced a pledge of $550 million to support the UN’s Global Humanitarian Overview (GHO).
UAE bans travel to Mali, urges nationals to return
The UAE has imposed a travel ban on Emiratis travelling to Mali following "concerning developments", urging those currently in the country to return at the earliest opportunity.
Rain, dusty conditions forecast across UAE from December 12
The UAE’s weather bureau has forecast chances of scattered rainfall, dusty conditions and rough seas from December 12 to December 19.
UAE continues to send aid to assist flood-hit Sri Lanka
The UAE's eight humanitarian aid aircraft has arrived at Sri Lanka's capital, Colombo, on Tuesday in efforts to support the country following deadly floods and landslides.
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