Sheikha Latifa opens Beautyworld Middle East

H.H. Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairperson of Dubai Culture and Arts Authority, has inaugurated Beautyworld Middle East, one of the the biggest international trade fair for beauty products in the region, at the Dubai World Trade Center.

Serving as the premier platform for product discovery, business expansion and cross-border collaboration across fragrance, cosmetics, skincare, haircare, personal care, packaging, technology and wellbeing, the trade fair features more than 2,500 exhibitors.

Running until October 29, the exhibition is expected to attract over 80,000 visitors from more than 160 countries, marking the most global edition in its 29-year history.