Millenials will have big impact on media over next five years

Tuesday, 13 October 2015 at 16:52

Millenials will be influencing media over the next five years. That's according to research by The Economist Group which shows the generation will have a bigger impact on the future of media than any other group. While millenials have been labeled as lazy and narcissistic, the study found that there are huge variations within the group in terms of ambitions and media consumption. Nicolas Sennegon, Global Managing Director at the Economist Group spoke with ARN about how the generation has been mislabeled.

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