Apple is the most intimate brand among UAE consumers

Apple has beat Samsung as the most intimate brand among UAE shoppers, according to MBLM’s 2015 brand intimacy report. The report lists the top ten intimate brands in the Emirates. Apple came in at number one, followed by Lexus in second place and Samsung in third place. The report has been created to understand the emotional bonds between consumers and brands. Other brands that made the list include the Abu Dhabi Commercial Bank, Mercedes, Google, and Starbucks.