Modi's ad campaign stops as election rules kick in

Rakesh BAKSHI / AFP

The advertising blitz by Indian Prime Minister Narendra Modi's administration has stopped on Monday, a day after the schedule for the general election was announced.

Citing the code of conduct, that comes into play on Monday, the election commission said "no advertisements shall be issued in electronic and print media highlighting the achievements of the govt. at the cost of public exchequer".

In 10 days, Modi's Bharatiya Janata Party (BJP) has reportedly published more than 162 newspaper ads in leading national dailies.

On Monday, however, the Times of IndiaHindustan Times and Indian Express carried no government ads.

The Indian general election will be held over seven stages from April 11.

More from International News

On Virgin Radio today

Trending on Virgin Radio

  • ARN News Centre

    Get the latest UAE and world news from our award winning team of journalists. The ARN News Centre is the country's most trusted source of information.

  • Gary Vee on Crypto!

    Gary talks about the latests trends in crypto and why everyone should be getting educated on it!

  • Mais Vault on the Kris Fade Show!

    The boys tried their 'pick up' lines on Mais Vault and things did not go according to plan...

  • Jason Derulo on the Kris Fade Show!

    The super-star and multi-award-winning singer-songwriter, Jason Derulo is bringing the heat to Dubai.