Retailers in the region are shifting their emphasis to the consumer experience rather than concentrating on footfall in an attempt to increase sales.
They're also concentrating on a range of other measures to revitalise the shopping journey.
That's the finding from a new report conducted by PWC.
Norma Taki, Consumer Markets Leader at PwC Middle East, explains what else retail CEO's are focusing on in the changing retail environment that we now have.
World Bank approves $1.1 billion emergency financing for Bangladesh
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Abu Dhabi partners with Boehringer Ingelheim to advance precision medicine
The Department of Health - Abu Dhabi has signed a strategic partnership with global biopharmaceutical company Boehringer Ingelheim to accelerate research into precision medicine using the emirate's advanced genomics capabilities.
H.H. Sheikh Ahmed approves launch of business media platform
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Saudi Aramco resumes oil loading at Ras Tanura after 4-month halt
Saudi Aramco resumed oil loading on Friday at its Ras Tanura terminal in the Gulf after a near four-month halt, shipping data from LSEG showed.
7:00pm - 11:00pm
Officially the UAE's favourite DJ, Dany Neville makes sure you have the soundtrack you need every Saturday night.
So Easy (To Fall In Love)
Olivia Dean
Homewrecker
Sombr
Young Dumb And Broke
Khalid