Emirates has become the first airline to reach one million followers on Instagram. The Dubai-based carrier launched its account on the photo and video sharing platform in November 2013 and in less than three years has collected over 5.8 million likes. Its other online achievements include becoming the first airline to hit 500,000 followers on LinkedIn. Emirates now has a combined social media community size of 11 million users across Facebook, Twitter, LinkedIn, Google+ and Instagram.

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