The Region's Neoculture Festival Is Back

  • BRED Abu Dhabi, Presented by Hypebeast, is back April 24-28 in Yas Bay, with more music, more showdowns, more superstars, more dance-offs, more rooftops, and more exclusive drops!

    The region’s neo-culture festival returns to celebrate the intermingling of hip-hop, basketball, street art & fashion, culture, and more, showcasing the way they influence, inspire, and transform each other in perfect sync.

    This year, trendsetters, groundbreakers, & game-changers will find neo-culture taken to another level, with an insane music line-up from around the world and from around the corner, hot brands with capsule collections, high adrenaline action on the courts, art everywhere, and all the food you need to re-energize. It all kicks off April 24 for 5 days of all things neo-culture.


    Grab your tickets

  • What: BRED Abu Dhabi
    When: April 24-28
    Where: Yas Bay

    International headliners include AJ Tracey, J Hus, Metro Boomin, Offset, Don Toliver and Ty Dolla Sign alongside a load of local talent from across the region to make sure BRED is full of the best vibes all weekend.

    Virgin Radio will be there all weekend celebrating all things music, fashion, food, sport and lifestyle. As well as broadcasting live from Yas Bay, we'll have chances to win access to the best parts of BRED Abu Dhabi so keep listening to Virgin Radio 104.4.

Tickets selling fast! Get yours now