FIFA unveils emblem, audio signature for new Club World Cup

FIFA has unveiled the emblem for the inaugural 32-team FIFA Club World Cup, the most inclusive competition in the history of club football, as the countdown to the first edition in the United States next year continues.

Gala's Freed from Desire, which has become a rallying football anthem for fans of both clubs and national teams, has been announced as the audio signature, while FIFA has also launched 'Take it to the World' – a call to action for fans to showcase what makes their club special.

The tournament, to be played from June 15 to July 13, 2025, will include representatives from each of the six continental confederations – AFC (Asia), CAF (Africa), Concacaf (North, Central America and the Caribbean), CONMEBOL (South America), OFC (Oceania) and UEFA (Europe).

The UAE's Al Ain FC, winner of the most recent edition of AFC, will be participating in the upcoming FIFA Club World Cup.

The revamped competition is part of FIFA’s efforts to provide more match opportunities at national-team and club level for all FIFA member associations and to level up standards around the world.

To date, 30 of the 32 teams have qualified, with an additional club from CONMEBOL (South America) and the host country representative to be confirmed in due course.

The qualification path, which is via continental club competitions, is based on sporting merit across a four-year cycle, ensuring that continental champions and clubs demonstrating consistency are rewarded.

The emblem, which will be adapted and used for all future editions of the tournament, takes inspiration from the ball, football history and culture, with the initials of the tournament "C – W – C" abstracted into a circular icon.

The emblem also features space in the centre for FIFA to showcase the elements closest to the tournament – namely the successful clubs from all six confederations that will compete in the United States.

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