Rihanna has created a Fenty Beauty TikTok House!
TikTok houses have become increasingly popular, offering creators an opportunity to collaborate at any time of day or night.
The most well known one is the Hype House featuring Charli D’Amelio, Chase Hudson and several others.
@fentybeauty When Rihanna throws a party to announce the ##FENTYBEAUTYHOUSE... y’all ready??
♬ original sound - fentybeauty
The Fenty Beauty House will of course promote Rihanna’s products and creators will get to test out products as well.
The first residents include Savannah Palacio, Emmy Combs and Dawn Morante.