Al Saffar and Mazmala Streets in Dubai's Jumeirah area have been renamed 'Kite Beach Street'.
It comes following the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.
The newly named street, near the popular Kite Beach, stretches 1,500 metres.
It has 370 parking slots and can handle up to 1,000 vehicles per hour.
The Roads and Transport Authority (RTA) has also started replacing 13 ground and overhead directional signs along the street.
"The renaming of this street raises its profile among the public. It will also help promote its superb tourist and recreational spots, apart from supporting the Government’s drive to make Dubai a bike-friendly city by encouraging outdoor cycling," said Mattar Mohammed Al Tayer, Director-General and Chairman of the Board of Executive Directors at the RTA.
"The initiative will contribute to realising Dubai Vision 2021 to make the city the preferred lifestyle and business destination," he added.